It is common knowledge for marketing and sales professionals that an ecommerce strategy in business is an opportunity for growth. 2024 statistics support that strong belief: Retail ecommerce sales are ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...