Eileen Gu: US freestyle skier representing China at the Winter Olympics 2026 - Eileen Gu is a skiing superstar, but the US born gold medalist represents China in the Winter Olympics, why?

In some ways, the goals Canadian snowboarder Mark McMorris set for the Milan Cortina Olympics are the same ones he set in his three previous appearances at the Games. “Landing when it matters, landing how I want to,

An abundance of lucrative sponsorship deals and endorsements has allowed one Winter Olympian to skyrocket up the rich list in the world of women's sports, despite a lack in prize money

A wealth lucrative sponsorship deals has allowed a Winter Olympics star to climb to fourth in the women's sporting rich list, despite lacking in prize money

The freestyle skier was born in San Francisco but represents China — she has become a commercial powerhouse in the east and west.

Amid dazzling tricks at the 2026 Olympics, some snowboarders may tuck bibs under their armpits. Here's the reason behind the interesting style choice. (AP Photo)

Most countries that have competed at the Winter Olympics have taken home medals in multiple sports over the years. There are also some that have emerged

As the Games get started in Italy, experts discuss how weather and changing climate affect the competition and future site selections.