The Italian luxury brand conscripted Metsavaht to outfit the country's team, including flag-bearers Lucas Pinheiro Braathen and Nicole Silveira.

With Italian design heritage in the backdrop and leading brands dressing teams from around the world, the 2026 Olympic uniforms are looking like they would be just as at home on the streets of any international fashion week as they will be on the podium.

There are 206 National Olympic Committees worldwide, which are devised by the IOC and the International Sport Federation. These two organizations are the sole authorities who come together to recognize NOCs for the official Summer and Winter Games.

Lucas Pinheiro Braathen represents Brazil in alpine skiing, and he has a chance to win South America's first Winter Olympics medal this year.

The Winter Olympics promise plenty of high adrenaline, fierce competition, historic firsts and emotional moments over 2 1/2 weeks. Here are some of the names and narratives to keep an eye on.

In November, the Winter Olympic Federations said “such an approach would dilute the brand, heritage, and identity that make the Olympic Winter Games unique.” The group represents sports including skiing, skating, biathlon, curling, luge, bobsled and skeleton.

We're highlighting the limited-time-only Olympic gear collabs that are getting us psyched for the 2026 Winter Olympics.