NEW YORK -- Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed. In a ...

Buffalo Bills quarterback Josh Allen and Minnesota Vikings star Justin Jefferson are suiting up for a new kind of game day, per Pepsico. The duo has teamed up with Pepsi for the brand’s “Tailgate ...

In the midst of the lowest-scoring Super Bowl in history, companies vied to score high with viewers during the commercials. Some ads, such as Pepsi and the NFL, went for an all-star cast with plenty ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.