Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Costco's private label brand, Kirkland Signature, which accounts for one-third of the retailer's annual revenue, is celebrating its 30th anniversary. Kirkland Signature has built its reputation by ...

PLMA's 2025 Annual Private Label Trade Show, held Nov. 16-18 in Chicago, drew upwards of 14,000 attendees from across the industry.

Retailers including Natural Grocers, Albertsons and SpartanNash have recently rolled out items like cooking oils, herb blends and flavored butters under their store brands.

For terrific-value smoked salmon or olive oil, there’s Kirkland Signature. For terrific-value men’s cashmere coats, sleek wool-gabardine blazers and superfine poplin shirts? Colbo, Smock and Mr P.

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...

BENTONVILLE, ARK. —Walmart US is eliminating synthetic dyes and 30 other ingredients, including preservatives, artificial sweeteners and fat substitutes, from its private label products. The brands ...

Wells Fargo’s annual Thanksgiving report says shoppers can save by choosing store-brand items and comparing prices across retailers. While food prices remain high overall, some items like frozen ...