The rules of digital engagement are changing rapidly, thanks to the rise of artificial intelligence and everything it brings to the table. One of the biggest shifts we're seeing in 2025 is happening ...

Dara Kerr was a senior reporter for CNET covering the on-demand economy and tech culture. She grew up in Colorado, went to school in New York City and can never remember how to pronounce gif. Apple ...

Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search ...

Microsoft’s new predictive search agent Cortana is finally becoming available to the general public. How does it compare to longstanding champion Google Now? After months of using them both, it’s no ...

Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology ...

Gmail has rolled out a predictive search feature to its interface. The functionality is very similar to that of any modern browser’s URL bar: when you start typing something in, the software will ...

In 2025, predictive AI is changing search by knowing user intent before queries are made, transforming how brands engage and convert in a privacy-conscious digital landscape. Predictive AI reshapes ...