Funding is crucial to starting a business and creating a thriving, growing entity. You may have initially self-funded your business with cash, relied on sweat equity, or used credit cards to finance ...
Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. As an entrepreneur, chief marketing officer for a startup ...
Conventional wisdom for those seeking capital is clear: Stay positive. When you’re pitching investors the safest path seems to be amplifying the upside and downplaying the downside. After all, who ...