It wasn't always obvious that marketing operations would become such a central part of B2B marketing. When businesses first started adopting the practice, a lot of people thought it was little more ...
Chris Toy is the co-founder and CEO of MarketerHire, the #1 digital marketing talent platform connecting companies with expert marketers. The dictionary definition of marketing is pretty dry: “The ...
What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...