Heroine Make's waterproof Long and Curl Mascara Super WP is made with lightweight fibers to promote curl and length. Promising review: "I love love love this mascara. I’m an everyday false eyelash ...

Allergic reactions: Although rare, sensitivity or allergic reactions to the products used during a keratin lash lift can ...

I grew up competing on a dance team, so I know all about wearing oversized false eyelashes — I also hate wearing them. I love how they look, but false lashes usually feel too heavy on my eyes and ...

Just apply this lash primer to your eyelashes before your mascara, and it can give you the appearance of fuller, longer lashes. It features a conditioning formula of vitamins B5 and E, so it's ...

Unlike blush and lip liner, mascara is a makeup item that we tend to stick to once we’ve found a good one. Whether it’s the same brand you’ve used since college or the game-changer that finally helped ...

To find the safest and most effective eyelash growth serums, we consulted experts and tried the lash serums with the top ...

If you've ever wondered how Olivia Attwood gets her fluttery lashes, she's just shared her current go-to volumising mascara ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

What if the ultimate mascara for long, thick, lush lashes was actually…two mascaras? (Or more!) That’s the theory behind mascara cocktailing, the latest beauty trend taking over TikTok. The method is ...

Reality TV star Olivia Attwood has been raving about a smudge-proof mascara that creates a 'false lash effect', and it's ...