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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
TV watchers in Indianapolis may soon flip through the local news channels and find three of them owned and their broadcasts produced by the same company. Nexstar, the largest TV station owner in the ...
Long a safe haven due to a reliable stream of retransmission fees and advertising dollars, local TV news stations are now facing a stark message as their industry faces the same financial pressures as ...
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