Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Danny Sullivan, Google's Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems.

There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever. Google launched seven official and confirmed algorithmic ...

B2B brands must ensure ‘white-hat’ SEO tactics if they’re to avoid being penalised by Google’s recent algorithm update, says Kelvin Newman, strategy director at SiteVisibility Google is constantly ...

Google responded to a small publisher whose article offered a step by step walkthrough of how big corporate publishers are manipulating the Google Reviews System Algorithm and getting away with it, ...

A former high-level Google employee said "terrifying patterns" were discovered in Google's core products and hypothesized how bias may have entered the Gemini artificial intelligence (AI) chatbot.